The first step to becoming the Go-To-Expert is to identify what you want to become the Go-To-Expert for. Yes, this is what some people may call ‘blindingly obvious common sense’ – however you will be amazed how many professionals still try to be all things to all people. See here and here for other benefits to committing to a niche.

pink car helps you find your niche

In this two part blog post I will take you through the 5 steps you need to do to find your niche.

When you establish a niche of your own, it allows you to specialise and become the Go-To-Expert on your chosen topic.

“That’s all very well” you may be thinking, “but how on earth do I work out what my niche should be?”

The hard part of finding a niche is identifying and choosing one where you are confident that there is enough of a market that will be motivated to buy your services, and make a good living from it. Here are a couple of poorly chosen niches or “non-niches”

Accountant specialising in Owner Managed Businesses (OMBs). This is what most mid-tier and small firms of accountants specialise in.  This could become…..

Accountant specialising in working with owner managed financial services businesses

Commercial lawyer. There are a huge amount of commercial lawyers. What makes you different from all the others? This could become…..

Commercial lawyer specialising in working with fast-growing technology companies

Can you see the difference?

To find a niche that will work for you, there are five simple steps to follow. I will go through the first two steps today, and the remaining three tomorrow. Follow the steps to find your niche!

  1. Search the internet to find professionals with a similar skill-set to you. Write down all the sector specialisms and ‘niches’ that you find. Then,
  2. Write a list of at least ten possible niches that you could adopt.

Click here to find out what to do with your list of ten potential niches.

If you’re ready to start thinking about your niche, download our 5 page guide to choosing and capitalising on your niche, it's free and waiting for you right now in our JoinedUp Networking toolkit. This toolkit is a resource library stuffed with goodies to help you get better results from your networking (email address required). Click here to download it.