Reading Time: 3 minutes | by Jon Baker | Updated Jun 7, 2017 | Finding your niche
On the one hand, you want to leave yourself wide open to all the work that you can do. But on the other hand, when you do that you actually dilute the core of your message, and your marketing becomes so much less effective, and you get spread in all kinds of...
Reading Time: 3 minutes | by Jon Baker | Updated Jan 14, 2016 | Finding your niche
It was wonderful to sit chatting to a couple of new Accountants recently, when something interesting came up in conversation. “A marketing expert told me I should specialise, but I’m not really ready to yet”. They went on to ask me a common question...
Reading Time: 3 minutes | by Jon Baker | Updated Jan 25, 2015 | Finding your niche
Being an expert will help your marketing, differentiate your offer and make selling easier. Most people get that, but many wonder if they are experts. So what is an expert and more importantly are you? If you’re wondering what this picture has to do with the...
Reading Time: 2 minutes | by Heather Townsend | Updated Jan 5, 2017 | Finding your niche
The first step to becoming the Go-To-Expert is to identify what you want to become the Go-To-Expert for. Yes, this is what some people may call ‘blindingly obvious common sense’ – however you will be amazed how many professionals still try to be all things to all...
Reading Time: 2 minutes | by Heather Townsend | Updated Jan 19, 2015 | Finding your niche
The first step to becoming the Go-To-Expert is to identify what you want to become the Go-To-Expert for. Yes, this is what some people may call ‘blindingly obvious common sense’ – however you will be amazed how many professionals still try to be all things to all...
