Reading Time: 3 minutes | by Jon Baker | Updated Jun 7, 2017 | Finding your niche
On the one hand, you want to leave yourself wide open to all the work that you can do. But on the other hand, when you do that you actually dilute the core of your message, and your marketing becomes so much less effective, and you get spread in all kinds of...
Reading Time: 3 minutes | by Jon Baker | Updated Apr 2, 2017 | Why Niche
You like to think you stand out from your competition; stand out so that we get noticed that is. The trouble is sometimes we may think we look different, but those searching for a supplier don’t see that difference! Then there are those that stand out for all the...
Reading Time: 3 minutes | by Jon Baker | Updated Feb 12, 2016 | Creating your niche
Confidence can sink us all; or rather a lack of confidence can prevent us from achieving what we want in our business and careers. Several people have said to me things like “I guess my problem is one of confidence. I have a burning ambition to be the...
Reading Time: 3 minutes | by Jon Baker | Updated Jan 14, 2016 | Finding your niche
It was wonderful to sit chatting to a couple of new Accountants recently, when something interesting came up in conversation. “A marketing expert told me I should specialise, but I’m not really ready to yet”. They went on to ask me a common question...
Reading Time: 3 minutes | by Jon Baker | Updated Apr 20, 2015 | Creating your niche
So, you’ve looked at the research, you’ve thought long and hard and realised that you want your firm to move towards being the The Go-To Expert in the niches you’ve chosen. But now it seems really complex. How do you implement your strategy if you...
Reading Time: 3 minutes | by Jon Baker | Updated Jan 25, 2015 | Finding your niche
Being an expert will help your marketing, differentiate your offer and make selling easier. Most people get that, but many wonder if they are experts. So what is an expert and more importantly are you? If you’re wondering what this picture has to do with the...
