Reading Time: 2 minutes | by Jon Baker | Updated Oct 12, 2017 | Social Media
‘Should Facebook be part of my marketing’ is an interesting, and great question. Unfortunately most people that get asked (in my experience) don’t answer the question properly, especially the “social media gurus”! How would you answer it, if asked, and...
Reading Time: 2 minutes | by Jon Baker | Updated May 6, 2017 | Social Media
Social media is maturing, LinkedIn, Facebook and Twitter are no longer new shiny toys; but ways businesses connect with each other. What changes have you seen and what do those changes mean for you? Social marketing can help you reach your audience and demonstrate how...
Reading Time: 2 minutes | by Jon Baker | Updated Jan 13, 2016 | Social Media
Many professionals want to increase their standing among potential clients, so they’re seen as the The Go-To Expert. LinkedIn is a brilliant tool to help, especially the LinkedIn post facility. But what’s the difference between a LinkedIn post and a “normal” update?...
Reading Time: 2 minutes | by Jon Baker | Updated Dec 4, 2015 | Social Media
LinkedIn publisher (or post) feature is a really powerful tool that can help you present yourself as the The Go-To Expert to your contacts. Why then is it like a road to nowhere so many times when you read people’s LinkedIn publisher posts? LinkedIn Publisher...
Reading Time: 3 minutes | by Heather Townsend | Updated May 6, 2017 | Social Media
I’ve been asked to talk to some firms about helping them with their social media implementation. The firms see it as a way of increasing the number of leads they get and in some cases as helping the firm develop the tag of The Go-To Expert in their niche. As the...
Reading Time: 3 minutes | by Heather Townsend | Updated Jan 6, 2015 | Social Media
I was working with a client today, and he asked me… I’m not sure really what to do with my LinkedIn account now I have it set up. Good question – and one which many of us are probably secretly wondering how to gain business via LinkedIn. I originally...
