Reading Time: 2 minutes | by Jon Baker | Updated Jun 7, 2017 | Creating Leads
Many prospects seek out the expert in their area to help solve their problems, that much you know. But how can somebody define themselves as an expert? There are many reactions I’ve heard since Heather and I wrote the The Go-To Expert. One common one is that...
Reading Time: 2 minutes | by Jon Baker | Updated Oct 12, 2017 | Social Media
‘Should Facebook be part of my marketing’ is an interesting, and great question. Unfortunately most people that get asked (in my experience) don’t answer the question properly, especially the “social media gurus”! How would you answer it, if asked, and...
Reading Time: 3 minutes | by Jon Baker | Updated May 29, 2018 | Creating Leads
Have you ever found that your business development suddenly stalls? Understanding some of the business development problems and signals showing things are about to stall can save you trouble and improve your portfolio. So, here are 9 red flags that signal business...
Reading Time: 2 minutes | by Heather Townsend | Updated May 30, 2018 | Creating Leads
Over the years you’ve heard lots of business development tips, and maybe even tried some of them. Here are what we think the worst two business development tips we have ever heard. Have you tried them, or even worse still do you believe them? Just in case...
Reading Time: 2 minutes | by Jon Baker | Updated Mar 27, 2017 | Closing the deal
You’ve had great conversations, they are a great lead and it’s in the bag…..almost. Then the new client stalls and seems to disappear. How many times has it happened to you? This is the very moment when it’s tempting to give up, and also when...
Reading Time: 3 minutes | by Jon Baker | Updated Jan 17, 2018 | Networking for success
What would you put into a networking plan and what would it look like? It’s generally accepted that with a plan you are much more likely to achieve your objectives, but what would you put into a networking plan? It’s a great question and one I was asked a...
