Reading Time: 3 minutes | by Jon Baker | Updated Feb 12, 2016 | Your profile
Profiting from being an expert needs people to recognise you as the The Go-To Expert and to feel good about knowing less than you. Being the The Go-To Expert means different things to different people, recognition is a key step.. How do I know you’re an expert? A...
Reading Time: 3 minutes | by Jon Baker | Updated Jun 3, 2015 | Your profile
I detest celebrity endorsements and don’t believe a word of them, so what is social proof and how can it help you? Stop for a moment and think about the other side of your life, yes that’s the one. The one where you’re not acting as a professional, not trying to...
Reading Time: 2 minutes | by Jon Baker | Updated May 18, 2015 | Your profile
Which is more important to your success; who you are, or who other people think you are? It’s an interesting question that sparked a lot of debate recently. On one side “it matters who your potential clients think you are” and on the other side “you must be true to...
Reading Time: 2 minutes | by Heather Townsend | Updated Jan 6, 2015 | relationship management, Social Media, Your profile
This is part 2 in a blog series about how to build your profile without physically being there. In part 1 we looked at the importance of prioritizing who you will meet and which events you will attend. We also examined how social networking allows you to build your...
Reading Time: 2 minutes | by Heather Townsend | Updated Jan 6, 2015 | Social Media, Your profile
When I started my own business I had a 20 month old and a 3 year old. My decision to be my own boss had been preceded being made redundant, whilst the global economy crashed. Yes, that was three years ago. As my business was started in haste, I didn’t have the luxury...
Reading Time: 2 minutes | by Heather Townsend | Updated Jan 6, 2015 | Your profile
If you take a look at my diverse skills set, it’s very difficult at first glance to make sense of it – let alone seem credible for what I do. How does someone with an engineering degree, end up being an executive coach, organisational development...
