How do you go about choosing your niche?

How do you go about choosing your niche?

Reading Time: 3 minutes | On the one hand, you want to leave yourself wide open to all the work that you can do.  But on the other hand, when you do that you actually dilute the core of your message, and your marketing becomes so much less effective, and you get spread in all kinds of...
Proclaiming your expertise…

Proclaiming your expertise…

Reading Time: 2 minutes | Many prospects seek out the expert in their area to help solve their problems, that much you know. But how can somebody define themselves as an expert? There are many reactions I’ve heard since Heather and I wrote the The Go-To Expert. One common one is that...
Should Facebook be part of my marketing?

Should Facebook be part of my marketing?

Reading Time: 2 minutes | ‘Should Facebook be part of my marketing’ is an interesting, and great question. Unfortunately most people that get asked (in my experience) don’t answer the question properly, especially the “social media gurus”! How would you answer it, if asked, and...