Where is social media going?

Where is social media going?

Reading Time: 2 minutes | Social media is maturing, LinkedIn, Facebook and Twitter are no longer new shiny toys; but ways businesses connect with each other. What changes have you seen and what do those changes mean for you? Social marketing can help you reach your audience and demonstrate how...
LinkedIn post or update – what’s the difference?

LinkedIn post or update – what’s the difference?

Reading Time: 2 minutes | Many professionals want to increase their standing among potential clients, so they’re seen as the . LinkedIn is a brilliant tool to help, especially the LinkedIn post facility. But what’s the difference between a LinkedIn post and a “normal” update? Let’s get...
Your checklist to expertise

Your checklist to expertise

Reading Time: 2 minutes | Using check-lists may not sound “fun” or “creative”, or anything like the reason you started your own firm. Using check-lists probably doesn’t even sound as if they have anything to do with becoming the The Go-To Expert   Have you...

LinkedIn publisher: how to look great – or stupid

Reading Time: 2 minutes | LinkedIn publisher (or post) feature is a really powerful tool that can help you present yourself as the The Go-To Expert to your contacts. Why then is it like a road to nowhere so many times when you read people’s LinkedIn publisher posts? LinkedIn Publisher...
How do I know you’re an expert?

How do I know you’re an expert?

Reading Time: 2 minutes | Profiting from being an expert needs people to recognise you as the The Go-To Expert and to feel good about knowing less than you. Being the The Go-To Expert means different things to different people, recognition is a key step.. How do I know you’re an expert? A...