The Go-To Expert

How to grow your reputation, differentiate yourself, and win new business for your professional practice, firm and small business.

Get your own copy of chapter one, for free, without even giving away your email address.

Download your copy of chapter one.

I thought I was pretty good at this “expert” stuff – until I read this! Packed with tips, I was left with a page full of things to do. I genuinely believe that any professional will benefit from reading (and using) this book

Carl Reader,

Owner , Dennis & Turnbull, British Accountancy Award winners 2013

What People Are Saying:

Differentiating yourself from your peers is the challenge that every professional faces. This book gives you the clarity, process and confidence to make yourself stand out in a crowded market place

Toni Hunter

Partner, George Hay Chartered Accountants

This easy-to-read book shows you how to build a firm foundation to win business regularly from your network. Highly recommended for any corporate professional or small business owner.

Charlie Lawson

National Director, BNI UK and Ireland

If you want to move your career on, shifting from being just another professional advisor to being truly recognised as a Go-To Expert, this book will show you the way.

Richard Newton

Award-winning author of 'The Management Book'

Take A Glimpse Inside The Book

Enhanced with handy action points, chapter summaries and online worksheets, The Go-To Expert with all the tools you need to grow your reputation and business.

Click here to download your free book chapter (no registration required)
This essential guide will help you:
  1. Keep that phone ringing, as clients and opportunities seek you out
  2. Decide what you want to become known for
  3. Develop authentic ways of selling yourself
  4. Build your reputation through networking, writing and speaking

About The Authors

HEATHER TOWNSEND helps professionals become the Go-To Expert. She is the author of the best-selling, and award-winning ‘The FT Guide To Business Networking’ and co-author of ‘How to make partner and still have a life’. Over the last decade, Heather has worked with over 300 partners and coached, trained and mentored over 2000 professionals at every level of the UK’s most ambitious professional practices.

Heather judged the British Accountancy Awards in 2011 and 2012. Over 80% of her clients are either accountants or lawyers. She has spoken for the ICAEW, ACCA, AAT, CIMA, Law Society, UK200 group and MSI Global Alliance.

JON BAKER specialises in helping small professional practices grow profitably and sustainably from 5 to 50 people. He has 25 years experience of managing, training and coaching in business helping ambitious professionals improve their leadership, marketing and management skills.

Both Heather and Jon are members of the Professional Speaking Association UK and Ireland.