This is part 2 in a blog series about how to build your profile without physically being there. In part 1 we looked at the importance of prioritizing who you will meet and which events you will attend. We also examined how social networking allows you to build your profile without leaving your desk, or house if you so choose. In this part of the blog, we look at how to think different, plan your profile building acitvities and how a blog can help.
3. Have a rolling 3-6 month relationship plan
When you know who is important to you, and which events are important for you to attend, then write a relationship plan. Every 3 months re-visit this plan and extend it for the next six months: Decide whom you need to phone, email and lunch to keep the relationship strong and healthy. This should be time outside of the day-to-day work stuff – i.e. time to get to know them better. Write this plan for the next 3-6 months, and diarise it. If you have the luxury of a secretary or PA, involve them in booking your meetings and making the plan happen. If they know whom you want to meet physically, and in what frequency then you can delegate this down to them to make this happen.
4. Write a blog
One of the best ways to keep yourself on your network’s radar is to send them carefully selected articles from time to time. Of course, you don’t need to have personally written these articles, or assume that you need to write all of them. Your own blog gives you a voice, a publishing outlet and a way of raising your profile and credibility with people in your network.
5. Be innovative with the time you have available
If, like myself, you have spent anytime in professional services, you will know that in this industry the standard ‘getting-to-know-you’ medium is lunching. Now, I like a good lunch like the best person – but there are more options than lunching. How about, meeting for a drink after work, having an early evening meal, having a breakfast meeting, going for a coffee, going to an event together – the list is endless. Within your company or industry, there will be a standard preferred getting to know you mechanism. This doesn’t mean to say you need to slavish follow this route.
What else would you add to this list?