That’s me! In fact if you took this bag of skills, you would struggle to make me seem credible to any potential client or introducer.
However, this is where the power of your story comes in. When you start to tell your story it helps you communicate the value of what you bring to potential clients. It also helps you be more memorable when you meet people networking. My real talent is helping people become the go-to-expert. If you then connect the dots you can see how (well apart from the engineering degree) my diverse skill set adds up to this talent. For example, I literally ‘fell’ into social media because this was a great way of being able to network and meet people – particularly when getting out to networking events was impractical with two young children and a role which took me away for days at a time.
How do you go about telling your story so that you are never forgettable?
1) Look back over your past. What experiences have helped to make you more marketable to potential clients? These are the ones to highlight to others.
2) What experiences make you slightly unusual? For example, I now include my engineering degree in my story. Partly because people then want to know how an Engineer became an award-winning writer. (It also helps me explain the odd grammatical error or two…)
3) If you could add up all your skills and experiences, what one sentence describes the value you truly bring to your clients.
Now, look at where you communicate your story. For example,
- your LinkedIn profile
- your 60 seconds at networking events
- your answer to ‘what’s your story’ or ‘shall I tell you a little about myself?’
- your tweets and twitter bio
- your professional bio – both the long and short version
Are you getting the credible parts of your story across? More importantly are you leaving enough relationship and conversation starting hooks in your story?
What’s the important parts of your story?