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The Go-To Expert

Never worry where your next client is coming from

Learn how to sell and market yourself the authentic way so that you grow your reputation, differentiate yourself from the competition and win bigger and better clients.

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The book that teaches you how to grow your reputation, differentiate yourself, and win new business for your professional practice, firm and small business.

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I thought I was pretty good at this “expert” stuff – until I read this! Packed with tips, I was left with a page full of things to do. I genuinely believe that any professional will benefit from reading (and using) this book.

Dennis & Turnbull, British Accountancy Award winners 2013

How do you go about choosing your niche?

On the one hand, you want to leave yourself wide open to all the work that you can do. But on the other hand, when you do that you actually dilute the core of your message, and your marketing becomes so much less effective, and you get spread in all kinds of...

3 ideas to stand out from your competition.

You like to think you stand out from your competition; stand out so that we get noticed that is. The trouble is sometimes we may think we look different, but those searching for a supplier don’t see that difference! Then there are those that stand out for all the...

5 sure fire tips to generate impact from creating a post in LinkedIn publisher/post

This morning I helped a friend put his first blog post on LinkedIn publisher. At the time I didn't think anything of it as, blogging, whether on LinkedIn or my own blog site is something that I just do. (And have been doing for the last 7 years...) This blog post...

How do I know you’re an expert?

Profiting from being an expert needs people to recognise you as the and to feel good about knowing less than you. Being the means different things to different people, recognition is a key step.. How do I know you’re an expert? A...

Social proof – do me a favour

I detest celebrity endorsements and don't believe a word of them, so what is social proof and how can it help you? Stop for a moment and think about the other side of your life, yes that’s the one. The one where you’re not acting as a professional, not trying to...

Proclaiming your expertise…

Many prospects seek out the expert in their area to help solve their problems, that much you know. But how can somebody define themselves as an expert? There are many reactions I've heard since Heather and I wrote the . One common one is that marketing...

Should Facebook be part of my marketing?

'Should Facebook be part of my marketing' is an interesting, and great question. Unfortunately most people that get asked (in my experience) don’t answer the question properly, especially the “social media gurus”! How would you answer it, if asked, and have you...

9 red flags to watch out for with your business development activities

Have you ever found that your business development suddenly stalls? Understanding some of the business development problems and signals showing things are about to stall can save you trouble and improve your portfolio. So, here are 9 red flags that signal business...

What are you afraid of?

Every time you buy something, you deal with your fears. They may be tiny enough for you to ignore them; but the size of those fears could destroy the common sales truism “People don’t like being sold to, they like to buy”. Risk reversal is about dealing with...

Making your offer more irresistable

If you have started to develop your niche, it’s time to make it easier to sell your services. Packaging your services in a easily accessible manner, then making them more attractive to your target audience, is easier when you understand their problems and show how...

Poor packaging prevents performance

Does the way you package your service prevent people from using it easily, and how would changing that help generate additional client loyalty? There I was tired and away from home, having forgotten my glasses. I only need them for reading, or other close up work, so...