THE VIP GO-TO EXPERT PROGRAMME
Never have to worry about where your next client is coming from
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- Not having to worry about where your next client was coming from
- Having the confidence to go out and win bigger and better clients
- Growing your business in a supported, planned, controlled and profitable way
- Having the authority and reputation that your ideal clients are begging to work with you
Our 6-month Go-To Expert VIP programme will help you do just that.
Read on to find out if the Go-To Expert VIP Programme is right for you.
Does any of the following apply to you?
You are maybe getting leads, but not for the type of business you really want to win?
You have lots of good conversations with prospects but struggle to get them to commit
You’ve realised you are still marketing like it is 1997, but don’t know how to market and sell effectively using the digital and social tools at your disposal.
You know you need to raise your profile and strengthen your reputation, but are not quite sure how to do this effectively.
You need to win bigger and better clients to free your time up and increase your profitability
You need to get more work and referrals from your existing clients. You may even need to make cross-referrals happen systematically across your business.
You are ready once and for all to stop the anguish and heartache of ‘feast and famine’ in your business
You just don’t have the time to get the right results with your business development activity
You spend far too much time networking and get little to show for your time and effort
You are keen to grow your business or client portfolio in a way which feels authentic and natural to you
For the amount of time and effort you are putting into your business development activities you’re unsatisfied with how much you’re getting back… and… day by day you’re losing the spark and enthusiasm you once had…
You are tired of hearing what you should be doing with your business development and want to work out once and for all, exactly what you will do to generate the business wins you crave
If you are going to achieve the income you want you need a step change in the amount of business you win, as well as the quality of the business you win
You are ready to invest in you and your business to get the results you deserve and need
Then read on to find out how the VIP Go-To Expert programme can help you grow a profitable book of business. It’s actually easier than you think…
Within a month of being on the programme you’ll know exactly WHAT you need to do to multiply your profits and grow your top line in a way that’s authentic and achievable… and it’ll be a much simpler plan than you can possibly imagine.
I have had a huge amount of fun working with Heather for the last 12 months and she has helped me establish myself as the firm’s expert on independent retailers and FMCG. I’ve really enjoyed our time together as I have come away from each session energised. As a result of working with Heather I now have the luxury of picking the clients I want. No more relying on following up leads from the telemarketer for me. So many positive things have come out of our relationship, not least a 5x return on my investment, targeted introductions from her black book and 6 pieces of PR in the right trade press. Heather gives me energy, focus and accountability as well as a rich vein of ideas about content I can write to help me attract in the right sort of clients. I highly recommend Heather’s services to anyone who wants to stand out and be able to attract the right clients to them.Phil Mullis
So, just how profitable with this programme be?
Look, I understand you might be thinking, “as great as this sounds, how can this programme lead to a breakthrough in the growth of my book of business?
And that’s a very good question.
Because this experience is truly different to any other programme out there:
(1) You WON’T be sitting in a big seminar room with lots of other attendees. We are keeping the number of attendees on the programme small so you will get personalised attention
(2) You WON’T be hearing lots of different strategies and ideas you can apply in your business, but which might not actually be relevant to you.
(3) You WON’T be left on your own to then figure out which strategies you need to deploy in your business to get to the next level. Every fortnight you will have a group accountability call to make sure your implement your marketing plan and help you remove any road blocks.
(4) You WON’T be hearing about untested or unproven strategies. You will get proven methods of winning more valuable clients backed by the methodology contained in the Go-To Expert.
As you go through the programme you will get a feeling of renewed confidence and excitement for the future of your business.
You will be learning the exact same techniques which helped a mid-sized consultancy firm increase it’s top line growth by 27% in 12 months, a small accountancy firm triple its size within 2 years, and a specialist audit firm secure annual contracts worth over £200k
Here’s what to expect on the programme…
Before the programme starts
It’s important that the programme is truly tailored to your needs. This is why before the programme starts you will have a 1 hour strategy session to help you get the most out of the programme. As well as help us tailor the programme to your EXACT needs.
Remember this isn’t no ordinary programme!
In the first month of the programme we will all get together for a day’s workshop. Before the workshop we will have expected you have completed a client portfolio analysis. Don’t worry, we will give you full instructions on how to complete a client portfolio analysis.
When you leave the workshop you will have:
- Clarity about what is the right niche and who are the right type of clients to target in the niche
- KPIs and targets for your business development activities to keep you focused
- Built your client personas to focus your marketing
- A provisional list of prospects who are exactly the type of clients you want to win
- Shared tips and techniques and learnt what has worked in others’ businesses
After the workshop you will have an accountability group call to check in on progress and keep you focused and on track.
Armed with the results of your client research, you will undertake an intensive 2-day business bootcamp. This is where we really put the meat on the bones of your marketing plan.
You will leave the bootcamp:
- With a simple, completed and achievable marketing plan that you are energised and excited about
- Knowing exactly how you are going to generate the right type of leads, and all the activity you are going to do by route to market
- With a plan to get reliable, scalable and repeatable results from your network
- Having put together a list of products and services which you know your clients will be begging you to buy
- Confident that you can make your plan happen regardless of the amount of time you have to spend on business development
- Having worked out how to create some more time in your day to make sure that your business development activities actually happen
- With a spruced up LinkedIn Profile and copy for your website so that your future clients when they land on your online footprint get exactly the right type of welcome mat to help them buy from you
- Knowing what content you need to produce and when to nurture your prospects through their buying journey
Two weeks after the bootcamp you’ll have another accountability group call to keep you focused and progressing against the objectives you have set yourselves.
These months are all about you implementing your plan. But don’t worry, you wouldn’t be left alone to make it happen all by yourself. In this time you will have fortnightly accountability group calls to keep you on track with your objectives. In these calls and the group’s private online group you will get personalised help to remove any barriers you are facing.
By now, you will be seeing the results of your hard work. You will be winning new clients – of exactly the right type. In the last month of the programme we will get together for a 1-day workshop to do the following:
- Brush up on our sales skills. After all, we want you to win all of the highly valuable client leads you are now gaining
- Plan ahead for the next 6-12 months so you can maintain your momentum going forward
- Refine our business development plans so we can do more of what is working and less of what isn’t working
- Celebrate all of our hard won success
I engaged Heather’s services at a time when I was under pressure to build up a completely new client portfolio, from scratch, as a result of changing firms. Working with Heather gave me the structure, process and confidence to go out and win my new clients – in a way which felt natural and authentic to me. As a result I beat my tough year one targets and am really enjoying my new role.Nick Rudd
Instalments4 equal monthly instalments
- Fortnightly accountability calls
- 4 days of workshops
- Copy of The Go-To Expert book (£20)
- Private online group
- 4 equal monthly instalments of £1600
Before I started working with Heather I was well-respected and seen as a ‘safe pair of hands’ but struggling to build my practice. Heather’s input and guidance was instrumental in helping me grow my profile both internally and externally, and maximise the opportunities to sell myself in my business case for partner. As a result of working with Heather I made partner 18 months later and have almost doubled my client portfolio.Matthew Gore