THE GO-TO EXPERT SYSTEM

The proven way for you to get more business

This six month course will transform your business.

Learn how to attract bigger and better clients.

Never worry about where your next client is coming from.

Honestly, the best thing has been the quality of the content – the masterclasses were very high quality. They are FULL of amazing tips and insights into building your personal brand so you become the recognised expert. Plus, where you need to look and how to contact people. I am stunned by the quality of this course.

Susan Heaton Wright

Executive Coach, Executive Voice

Learn, proven techniques that will help you change your marketing to that you never have to sell again! Among other things, you will learn:

  • the 3 reasons your marketing isn’t working, and the quick fixes for them.
  • how to become irresistible to your ideal client
  • how to convert prospects, the easy way
  • how to turn your network into a predictable lead generating machine

Live Virtual Masterclasses

Your course is delivered by live, interactive, masterclasses, a support group and access to your coaches. The interactive masterclasses are live, but you can watch them back time and time again from the comfort of your laptop or tablet. What’s more you get a transcript to read, again and again.

The master class sessions are super helpful because they are actually interactive. They are not a recording I can zone out of and ignore – my direct inquiries and comments were actually addressed on the call. That kept me engaged and helped accelerate my learning, and action commitments.

Len Nanjad

Principal, Organizational Effectiveness

THE GO-TO EXPERT BOOK

The Go-To Expert system is based on the best-selling Go-To Expert book published by Financial Times Publishing. The book has gained over 45 five star reviews on Amazon.co.uk. You will get a copy posted to you when you sign up for the course.

It is a must for any one in a professional career that wants to get ahead.

Paul Miller

Owner, Cornish Accountants

The Next Programme Starts on 1st October 2017

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Signup for £197

Secure your place for £197 – early bird offer available until September 20th

How does the programme work?

The programme is in two parts, and you get support from your coaches throughout both parts.

Part 1 lasts for two months and we will meet online every fortnight for a 60-90 min masterclass. In the masterclass you will learn the exact same system which has helped our clients double, and sometimes triple, the size of their client portfolio in less than two years.

You will get everything you need to learn how to attract bigger and better clients, differentiate yourself, increase your client conversion rate and grow a profitable client portfolio.

In part 2, we will work with you in a private Facebook group to complete the Touchpoints Challenge. In the challenge you will integrate business development into your daily routine, implement your marketing plans and turn your intentions into the sustainable world class results you deserve and need.

I was under pressure to build up a completely new client portfolio, from scratch, as a result of changing firms. I got the structure, process and confidence to go out and win my new clients – in a way which felt natural and authentic to me. As a result I beat my tough year one targets.

Nick Rudd

Financial Planner, HFM Columbus

helped me establish myself as the firm’s expert on independent retailers and FMCG. As a result of working with Heather I now have the luxury of picking the clients I want. No more relying on following up leads from the telemarketer for me. So many positive things have come out of our relationship, not least a 5x return on my investment.

Phil Mullis

Partner, Head of Retail and Wholesale, Wilkins Kennedy

The Touchpoints Challenge held me accountable. Hearing the shared successes of the group kept me motivated.

Natalia Cohen

Inspirational Speaker and Pacific Ocean Rower

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Workbook

Your personal copy of the Go-To Expert workbook will help and support you to implement what you are learning in the virtual masterclasses

No Jargon

Everything you will learn, like the Go-To Expert book, will be easy to action right away, simple, jargon free AND based on exactly what works for our clients.

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Good practice into habits

This programme follows a structured path over 6 months, supporting you to make a real permanent difference to the size of your client portfolio and how you get new business. The second part of the programme, called “the touchpoints challenge” helps you put your new skills into practice, so they become long lasting habits.

HERE’S WHAT YOU WILL LEARN DURING

THE GO-TO EXPERT PROGRAMME

4th October

1pm GMT

Masterclass 1

Three reasons your marketing isn’t working and how to identify your ideal client to target


  1. Discover the three reasons why your marketing isn’t working and quick fixes to put this right
  2. Identify quick actions you can take to quickly win high quality profitable new business
  3. Follow our fool-proof process to discover your dream clients who make you the most money and who you love working with
  4. Learn how to make sure your marketing is fit for purpose and significantly reduce the risk that your marketing doesn’t work

31st October

1pm GMT

Masterclass 2

Become irresistible to your ideal clients


  1. Discover the buying journey of your IDEAL CLIENTS and what to say and do to help motivate them into buying from you
  2. Identify the KEY WORDS and PHRASES you need to use to motivate your ideal clients to buy without price being a problem
  3. Discover the exact formula that produces the most IMPACTFUL testimonials that help convert future prospects
  4. Use our TRIED AND TESTED informational research framework to get a first meeting with your ideal clients

15th November

1pm BST

Masterclass 3

How to turn your network into a predictable lead generating machine


  1. Discover how to use the SERVICE framework to reliably deliver high quality new client leads
  2. Learn how to turn social media contacts into clients and reliable referral sources
  3. Find out how to get your clients and introducers to regularly recommend you to the right kind of work
  4. Discover the power of using A-listers to radically increase the number of referrals you receive

30th November

1pm BST

Masterclass 4

Converting Prospects into Clients: The Easy Way


  1. Learn how the DUFF framework can stop you chasing leads which are never going to convert
  2. Discover why buyers rarely buy on price and what you can do to maximise your chances of winning the work
  3. Identify the misconceptions most professionals have about the sales process which prevents them from winning work
  4. Learn the 3 questions buyers have which you need to ANSWER in order to win the work
  5. Learn the EXACT WORDS and PHRASES to use in the sales process to identify the real reasons a prospect is interested in your services

Online

Full Price
£247
  • Access to the 4 Virtual Masterclasses
  • Access to the private Facebook Group
  • Complimentary copy of The Go-To Expert (worth £20)
  • 3 hours of 1:2:1 coaching (worth £750)
  • Review of LinkedIn profile (worth £150)
  •  
  • Sign up, click here

Online + Coaching

Full price
£997
  • Access to the 4 Virtual Masterclasses
  • Access to the private Facebook Group
  • Complimentary copy of The Go-To Expert (worth £20)
  •  3 hours of 1:2:1 coaching (worth £750)
  •  Review of LinkedIn profile (worth £150)
  •  
  • Sign up, click here

helped me establish myself as the firm’s expert on independent retailers and FMCG. As a result of working with Heather I now have the luxury of picking the clients I want. No more relying on following up leads from the telemarketer for me. So many positive things have come out of our relationship, not least a 5x return on my investment.

Phil Mullis

Partner, Head of Retail and Wholesale, Wilkins Kennedy

Frequently Asked Questions

I'm interested in the program, how can I find out more details?

Click on this link to book a 20 min call in Jon’s diary or call us on + 44 (0)1234 48 01234

If I don't find the programme valuable will I be able to get a refund?

Our aim is to make sure that ALL of our clients are happy. If after talking with us we can’t rectify what is wrong with the programme for you, we will agree a no-quibble refund for you.

When will I be invoiced for the programme?

You will be invoiced immediately for the programme. If you want to have a chat with us to see whether the programme is right for you, click on this link to book a 20 min call in Jon Baker’s diary. Or call Jon on 01234 48 0123

Can I pay by credit card?

Yes. When you sign up, you will automatically be asked to pay by credit card via our payment processor (Stripe).

If you prefer, we can set up a GoCardless link for you to pay via your bank instead; please contact us if you would prefer this.

Is VAT payable on the price?

The prices quoted are exclusive of VAT. We will add VAT at the standard rate to the price quoted.

Who will be my coach on the programme?

If you decide to add in 3 hours of coaching into your programme, you will be coached by Jon Baker.

Will there be a recording of the virtual live masterclasses?

There will be recordings available of every masterclass, within 24 hours it taking place. An audio transcription of the masterclasses will also be available within 1-2 weeks of the masterclass.

Will you open up this programme again if the time is not right for me now?

We plan to run this programme about 3 times a year. The next programme will start in May, so do get in touch if you would like to reserve your place.

If I attend the programme will you guarantee that I will rapidly grow my client portfolio?

What we guarantee is that if you attend all the masterclasses, implement a focused marketing plan, and do at least 5 touchpoints a day, whilst on the The Touchpoints Challenge, you will win business worth significantly more than your investment in the programme.

We are so confident that if you do all this and you still don’t get a return worth many times your investment in the programme, we will give you at least 2 hours of 1:2:1 coaching (worth £600 + VAT) to help you build your client portfolio.

Heather is an award-winning author of 4 books, including ‘The Go-To Expert’ and ‘How to make partner and still have a life’. In the last twelve months her clients have added over £1m to their portfolios. She loves helping her clients, particularly the reluctant business developers, become confident and effective at business development.

Jon Baker, co-author of The Go-To Expert, has worked with thousands of people in the accountancy, legal and consultancy professions, from small businesses to large practices. Jon has an MBA and is a master in NLP. Jon has a track record of helping his clients double to triple the size of their client portfolio.

If you have any questions, please call us on 01234 48 01234 or click here to book a 20 min call in Jon’s diary