For the last 12 months I have had the cover of ‘The FT Guide To Business Networking’ on the back of my business card. It’s also been a great talking point, and something that most people I have handed over my card to, have commented on positively. However, I have recently changed my business card… you may wonder why, after all – why change something that isn’t broken?
Firstly, take a look at your business card? Give yourself a metaphorical pat on the back if it isn’t blank. After all, the back of your business card is valuable real estate. However, does your business card provide you with an opportunity to talk? Give something that people will really remember? Or, actually is it like my business card back two year ago, full of marketing copy? (Here is my ‘old’ guide to what to put on your business card)
Let’s be real here. How many times do you look at someone’s business card, after you have met them? Once? Twice? I’m guessing, it’s nearer the once. Which means that actually dumping a large amount of marketing speak on the back of your business card is actually wasted. (as an aside, you may find the essential guide to business card etiquette very useful here)
Now this idea may not work for you, either because of what you do, or because of strict firm guidelines on business cards. However, have you thought about using the back of your business card for an image? Not just any image, but an image anyone who has met you will want to keep and treasure? Or an image, which will help keep you memorable?
- Key models or IP that you use regularly with clients. When you are talking to prospects you can give them a business card with the model you are talking them through, rather than drawing it on a napkin… This kind of ‘back of business card’ can very often prompt the other person to use your business card as a wallet card and keep it in their wallet to remind of the model at a later date.
- Images which link to stories which you tell in your keynote speech or presentation. I use these instead of workbooks for workshops – after all, who actually looks at a workbook after the workshop is over? The image on the back of my business cards, actually prompts me to tell the story that they are linked to – and helps to make me and my business card just slightly more memorable.
How do you make your business card help you just that little bit more memorable?