The first step to becoming the Go-To-Expert is to identify what you want to become the Go-To-Expert for. Yes, this is what some people may call ‘blindingly obvious common sense’ – however you will be amazed how many professionals still try to be all things to all people. See here and here for other benefits to committing to a niche.
In this two part blog post I will take you through the 5 steps you need to do to find your niche.
When you establish a niche of your own, it allows you to specialise and become the Go-To-Expert on your chosen topic.
“That’s all very well” you may be thinking, “but how on earth do I work out what my niche should be?”
The hard part of finding a niche is identifying and choosing one where you are confident that there is enough of a market that will be motivated to buy your services, and make a good living from it. Here are a couple of poorly chosen niches or “non-niches”
Accountant specialising in Owner Managed Businesses (OMBs). This is what most mid-tier and small firms of accountants specialise in. This could become…..
Accountant specialising in working with owner managed financial services businesses
Commercial lawyer. There are a huge amount of commercial lawyers. What makes you different from all the others? This could become…..
Commercial lawyer specialising in working with fast-growing technology companies
Can you see the difference?
To find a niche that will work for you, there are five simple steps to follow. I will go through the first two steps today, and the remaining three tomorrow. Follow the steps to find your niche!
- Search the internet to find professionals with a similar skill-set to you. Write down all the sector specialisms and ‘niches’ that you find. Then,
- Write a list of at least ten possible niches that you could adopt.
If you’re ready to start thinking about your niche, download our 5 page guide to choosing and capitalising on your niche, it's free and waiting for you right now in our JoinedUp Networking toolkit. This toolkit is a resource library stuffed with goodies to help you get better results from your networking (email address required). Click here to download it.