Five steps to finding your niche (Part 2)

Five steps to finding your niche (Part 2)

Reading Time: 2 minutes | The first step to becoming the Go-To-Expert is to identify what you want to become the Go-To-Expert for. Yes, this is what some people may call ‘blindingly obvious common sense’ – however you will be amazed how many professionals still try to be all things to all...
Five Steps to finding your niche (part 1)

Five Steps to finding your niche (part 1)

Reading Time: 2 minutes | The first step to becoming the Go-To-Expert is to identify what you want to become the Go-To-Expert for. Yes, this is what some people may call ‘blindingly obvious common sense’ – however you will be amazed how many professionals still try to be all things to all...

To niche or not to niche, that is the question

Reading Time: 2 minutes | A niche can do wonders for your marketing, especially the results you get from your networking. Having a niche allows you get a targeted message to people that really resonates with them, so that they buy. Niche Marketing – by Shakespeare (almost) Whether tis...