When should I specialise?

When should I specialise?

It was wonderful to sit chatting to a couple of new Accountants recently, when something interesting came up in conversation. “A marketing expert told me I should specialise, but I’m not really ready to yet“. They went on to ask me a common question...
What is an expert anyway?

What is an expert anyway?

Being an expert will help your marketing, differentiate your offer and make selling easier. Most people get that, but many wonder if they are experts. So what is an expert and more importantly are you? If you’re wondering what this picture has to do with the...
Five steps to finding your niche (Part 2)

Five steps to finding your niche (Part 2)

The first step to becoming the Go-To-Expert is to identify what you want to become the Go-To-Expert for. Yes, this is what some people may call ‘blindingly obvious common sense’ – however you will be amazed how many professionals still try to be all things to all...
Five Steps to finding your niche (part 1)

Five Steps to finding your niche (part 1)

The first step to becoming the Go-To-Expert is to identify what you want to become the Go-To-Expert for. Yes, this is what some people may call ‘blindingly obvious common sense’ – however you will be amazed how many professionals still try to be all things to all...