3 steps to improve your confidence

3 steps to improve your confidence

Confidence can sink us all; or rather a lack of confidence can prevent us from achieving what we want in our business and careers. Several people have said to me things like “I guess my problem is one of confidence. I have a burning ambition to be the...
When should I specialise?

When should I specialise?

It was wonderful to sit chatting to a couple of new Accountants recently, when something interesting came up in conversation. “A marketing expert told me I should specialise, but I’m not really ready to yet“. They went on to ask me a common question...
Practical steps towards niching, with a handful of partners

Practical steps towards niching, with a handful of partners

So, you’ve looked at the research, you’ve thought long and hard and realised that you want your firm to move towards being the Go-To Expert in the niches you’ve chosen. But now it seems really complex. How do you implement your strategy if you want...
What is an expert anyway?

What is an expert anyway?

Being an expert will help your marketing, differentiate your offer and make selling easier. Most people get that, but many wonder if they are experts. So what is an expert and more importantly are you? If you’re wondering what this picture has to do with the...
Niche, focus or avoiding change in your marketing?

Niche, focus or avoiding change in your marketing?

Do you worry about the concept of targeting your marketing, yes that’s the word – NICHE? Here are a couple of thoughts that may help you start to reap the benefits of improved marketing, though better targeting. Sometimes we need to embrace change, however much we may...