3 ideas to stand out from your competition.

3 ideas to stand out from your competition.

Reading Time: 3 minutes | You like to think you stand out from your competition; stand out so that we get noticed that is. The trouble is sometimes we may think we look different, but those searching for a supplier don’t see that difference! Then there are those that stand out for all the...
3 steps to improve your confidence

3 steps to improve your confidence

Reading Time: 3 minutes | Confidence can sink us all; or rather a lack of confidence can prevent us from achieving what we want in our business and careers. Several people have said to me things like “I guess my problem is one of confidence. I have a burning ambition to be the...
When should I specialise?

When should I specialise?

Reading Time: 3 minutes | It was wonderful to sit chatting to a couple of new Accountants recently, when something interesting came up in conversation. “A marketing expert told me I should specialise, but I’m not really ready to yet“. They went on to ask me a common question...
What is an expert anyway?

What is an expert anyway?

Reading Time: 2 minutes | Being an expert will help your marketing, differentiate your offer and make selling easier. Most people get that, but many wonder if they are experts. So what is an expert and more importantly are you? If you’re wondering what this picture has to do with the...