Where is social media going?

Where is social media going?

Reading Time: 2 minutes | Social media is maturing, LinkedIn, Facebook and Twitter are no longer new shiny toys; but ways businesses connect with each other. What changes have you seen and what do those changes mean for you? Social marketing can help you reach your audience and demonstrate how...
LinkedIn post or update – what’s the difference?

LinkedIn post or update – what’s the difference?

Reading Time: 2 minutes | Many professionals want to increase their standing among potential clients, so they’re seen as the . LinkedIn is a brilliant tool to help, especially the LinkedIn post facility. But what’s the difference between a LinkedIn post and a “normal” update? Let’s get...
LinkedIn publisher: how to look great – or stupid

LinkedIn publisher: how to look great – or stupid

Reading Time: 2 minutes | LinkedIn publisher (or post) feature is a really powerful tool that can help you present yourself as the The Go-To Expert to your contacts. Why then is it like a road to nowhere so many times when you read people’s LinkedIn publisher posts? LinkedIn Publisher...
I’ve sorted out my LinkedIn profile. Now what?

I’ve sorted out my LinkedIn profile. Now what?

Reading Time: 3 minutes | I was working with a client today, and he asked me… I’m not sure really what to do with my LinkedIn account now I have it set up. Good question – and one which many of us are probably secretly wondering how to gain business via LinkedIn. I originally...
Is Twitter changing and growing up?

Is Twitter changing and growing up?

Reading Time: 3 minutes | Do you think Twitter’s changed since you were first on it back in 2007? How do you use Twitter for business as it grows up, has that changed? If I think about children I’ve watched grow up, there was a definite change as they went from infant to junior school...