Should Facebook be part of my marketing?

Should Facebook be part of my marketing?

Reading Time: 2 minutes | ‘Should Facebook be part of my marketing’ is an interesting, and great question. Unfortunately most people that get asked (in my experience) don’t answer the question properly, especially the “social media gurus”! How would you answer it, if asked, and...
Where is social media going?

Where is social media going?

Reading Time: 2 minutes | Social media is maturing, LinkedIn, Facebook and Twitter are no longer new shiny toys; but ways businesses connect with each other. What changes have you seen and what do those changes mean for you? Social marketing can help you reach your audience and demonstrate how...
LinkedIn post or update – what’s the difference?

LinkedIn post or update – what’s the difference?

Reading Time: 2 minutes | Many professionals want to increase their standing among potential clients, so they’re seen as the . LinkedIn is a brilliant tool to help, especially the LinkedIn post facility. But what’s the difference between a LinkedIn post and a “normal” update? Let’s get...

LinkedIn publisher: how to look great – or stupid

Reading Time: 2 minutes | LinkedIn publisher (or post) feature is a really powerful tool that can help you present yourself as the The Go-To Expert to your contacts. Why then is it like a road to nowhere so many times when you read people’s LinkedIn publisher posts? LinkedIn Publisher...