Proclaiming your expertise…

Proclaiming your expertise…

Reading Time: 2 minutes | Many prospects seek out the expert in their area to help solve their problems, that much you know. But how can somebody define themselves as an expert? There are many reactions I’ve heard since Heather and I wrote the The Go-To Expert. One common one is that...
Should Facebook be part of my marketing?

Should Facebook be part of my marketing?

Reading Time: 2 minutes | ‘Should Facebook be part of my marketing’ is an interesting, and great question. Unfortunately most people that get asked (in my experience) don’t answer the question properly, especially the “social media gurus”! How would you answer it, if asked, and...
A networking plan

A networking plan

Reading Time: 3 minutes | What would you put into a networking plan and what would it look like? It’s generally accepted that with a plan you are much more likely to achieve your objectives, but what would you put into a networking plan? It’s a great question and one I was asked a...