How do I know you’re an expert?

How do I know you’re an expert?

Reading Time: 3 minutes | Profiting from being an expert needs people to recognise you as the The Go-To Expert and to feel good about knowing less than you. Being the The Go-To Expert means different things to different people, recognition is a key step.. How do I know you’re an expert? A...
Social proof – do me a favour

Social proof – do me a favour

Reading Time: 3 minutes | I detest celebrity endorsements and don’t believe a word of them, so what is social proof and how can it help you? Stop for a moment and think about the other side of your life, yes that’s the one. The one where you’re not acting as a professional, not trying to...
How are you perceived; is it real?

How are you perceived; is it real?

Reading Time: 2 minutes | Which is more important to your success; who you are, or who other people think you are? It’s an interesting question that sparked a lot of debate recently. On one side “it matters who your potential clients think you are” and on the other side “you must be true to...