How to ask for testimonials – 3 powerful questions

How to ask for testimonials – 3 powerful questions

Reading Time: 2 minutes | Testimonials are important for business (yawn, stretch – heard it before), but have you ever read anything that wasn’t a glowing testimonial? Your prospective clients (and you) often ignore them, as the internal BS detector goes into overdrive. What if you...
Testimonials – the hidden benefit

Testimonials – the hidden benefit

Reading Time: 2 minutes | You’ve been told testimonials are great for developing your credibility, social media followers and your fee income – but for many there’s something even more important about them. Read on for 5 things to do with your testimonials and their hidden benefit. What...
Is video marketing worthwhile?

Is video marketing worthwhile?

Reading Time: 2 minutes | If you’re thinking more  about content marketing as part of becoming the The Go-To Expert, are you also thinking about video marketing? Is using YouTube for business just time wasting distraction? What do you think?   Don’t waste your time on video? You...