How do I know you’re an expert?

How do I know you’re an expert?

Profiting from being an expert needs people to recognise you as the Go-To Expert and to feel good about knowing less than you. Being the Go-To Expert means different things to different people, recognition is a key step.. How do I know you’re an expert? A definition...
Social proof – do me a favour

Social proof – do me a favour

I detest celebrity endorsements and don’t believe a word of them, so what is social proof and how can it help you? Stop for a moment and think about the other side of your life, yes that’s the one. The one where you’re not acting as a professional, not trying to...
How are you perceived; is it real?

How are you perceived; is it real?

Which is more important to your success; who you are, or who other people think you are? It’s an interesting question that sparked a lot of debate recently. On one side “it matters who your potential clients think you are” and on the other side “you must be true to...
3 ways of ‘creating’ content marketing

3 ways of ‘creating’ content marketing

Have you heard it said “content is king”, and “the key to modern marketing is content”? There is one problem with creating enough content to fuel your campaign and get known as the Go-To Expert in your niche – time! Have you struggled...