Proclaiming your expertise…

Proclaiming your expertise…

Reading Time: 2 minutes | Many prospects seek out the expert in their area to help solve their problems, that much you know. But how can somebody define themselves as an expert? There are many reactions I’ve heard since Heather and I wrote the The Go-To Expert. One common one is that...
Should Facebook be part of my marketing?

Should Facebook be part of my marketing?

Reading Time: 2 minutes | ‘Should Facebook be part of my marketing’ is an interesting, and great question. Unfortunately most people that get asked (in my experience) don’t answer the question properly, especially the “social media gurus”! How would you answer it, if asked, and...
The worst business development advice tips, ever?

The worst business development advice tips, ever?

Reading Time: 2 minutes | Over the years you’ve heard lots of business development tips, and maybe tried some of them. Here is the worst two business development tips we have ever heard. Have you tried them, or even worse still believing in them? Do you think these 2 ideas are as good as...