A networking plan

A networking plan

Reading Time: 3 minutes | What would you put into a networking plan and what would it look like? It’s generally accepted that with a plan you are much more likely to achieve your objectives, but what would you put into a networking plan? It’s a great question and one I was asked a...
3 steps to improve your confidence

3 steps to improve your confidence

Reading Time: 3 minutes | Confidence can sink us all; or rather a lack of confidence can prevent us from achieving what we want in our business and careers. Several people have said to me things like “I guess my problem is one of confidence. I have a burning ambition to be the...
When should I specialise?

When should I specialise?

Reading Time: 3 minutes | It was wonderful to sit chatting to a couple of new Accountants recently, when something interesting came up in conversation. “A marketing expert told me I should specialise, but I’m not really ready to yet“. They went on to ask me a common question...
Where is social media going?

Where is social media going?

Reading Time: 2 minutes | Social media is maturing, LinkedIn, Facebook and Twitter are no longer new shiny toys; but ways businesses connect with each other. What changes have you seen and what do those changes mean for you? Social marketing can help you reach your audience and demonstrate how...