Proclaiming your expertise…

Proclaiming your expertise…

Reading Time: 2 minutes | Many prospects seek out the expert in their area to help solve their problems, that much you know. But how can somebody define themselves as an expert? There are many reactions I’ve heard since Heather and I wrote the The Go-To Expert. One common one is that...
Should Facebook be part of my marketing?

Should Facebook be part of my marketing?

Reading Time: 2 minutes | ‘Should Facebook be part of my marketing’ is an interesting, and great question. Unfortunately most people that get asked (in my experience) don’t answer the question properly, especially the “social media gurus”! How would you answer it, if asked, and...
3 ideas to stand out from your competition.

3 ideas to stand out from your competition.

Reading Time: 3 minutes | You like to think you stand out from your competition; stand out so that we get noticed that is. The trouble is sometimes we may think we look different, but those searching for a supplier don’t see that difference! Then there are those that stand out for all the...