Networking for success

eggs and bacon

When Networking can never work

Imagine a group of business owners all keen to use networking to boost their business, get their name out there, and make some really useful contacts. I’m sure you’ve met people like that too. In discussion with them I upset them when I told them to stop wasting their time going to networking groups! It […]

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Fruitless Facebook for business?

How many times have you heard (or thought that) Facebook for business is a waste of time?  Do you sometimes think everybody has created Facebook business pages that very few people bother reading (actually very few updates get shown)?  Even when you do get a page view there’s no click through to your website, let […]

Creating content

car mechanic

Social proof – do me a favour

I detest celebrity endorsements and don’t believe a word of them, so what is social proof and how can it help you? Stop for a moment and think about the other side of your life, yes that’s the one. The one where you’re not acting as a professional, not trying to demonstrate your expertise, but […]

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How are you perceived; is it real?

Which is more important to your success; who you are, or who other people think you are? It’s an interesting question that sparked a lot of debate recently. On one side “it matters who your potential clients think you are” and on the other side “you must be true to yourself”. What’s the answer? Perception […]

Creating Leads

eggs and bacon

When Networking can never work

Imagine a group of business owners all keen to use networking to boost their business, get their name out there, and make some really useful contacts. I’m sure you’ve met people like that too. In discussion with them I upset them when I told them to stop wasting their time going to networking groups! It […]

IMG_4184

Fruitless Facebook for business?

How many times have you heard (or thought that) Facebook for business is a waste of time?  Do you sometimes think everybody has created Facebook business pages that very few people bother reading (actually very few updates get shown)?  Even when you do get a page view there’s no click through to your website, let […]