Networking for success

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Fruitless Facebook for business?

How many times have you heard (or thought that) Facebook for business is a waste of time?  Do you sometimes think everybody has created Facebook business pages that very few people bother reading (actually very few updates get shown)?  Even when you do get a page view there’s no click through to your website, let […]

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Selling, or networking – which is most effective?

Have you ever wanted to sell your services at a networking meeting, rather than waste your time developing relationships? I sat in total shock for a second. Then the thought crept around from the back of my skull, like warm blood oozing from a cut, I can’t just say what I’d like to say – […]

Creating content

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How are you perceived; is it real?

Which is more important to your success; who you are, or who other people think you are? It’s an interesting question that sparked a lot of debate recently. On one side “it matters who your potential clients think you are” and on the other side “you must be true to yourself”. What’s the answer? Perception […]

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3 ways of ‘creating’ content marketing

Have you heard it said “content is king”, and “the key to modern marketing is content”? There is one problem with creating enough content to fuel your campaign and get known as the in your niche – time! Have you struggled with that? This article looks at three ways of creating your content marketing, in […]

Creating Leads

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Fruitless Facebook for business?

How many times have you heard (or thought that) Facebook for business is a waste of time?  Do you sometimes think everybody has created Facebook business pages that very few people bother reading (actually very few updates get shown)?  Even when you do get a page view there’s no click through to your website, let […]

5 common mistakes firms make when working with journalists

Press coverage, whether local, national or specific to a trade can be a huge bonus as you work along the path to becoming the in your niche. Whether or not you use a PR agency, there are some common mistakes that firms make when working with journalists. Here are 5 common mistakes firms make when working with […]