Networking for success

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Selling, or networking – which is most effective?

Have you ever wanted to sell your services at a networking meeting, rather than waste your time developing relationships? I sat in total shock for a second. Then the thought crept around from the back of my skull, like warm blood oozing from a cut, I can’t just say what I’d like to say – […]

Creating content

15 ways to get your fee earners to willing write blog articles – part 2

Content that’s written by the firm’s partners can show their expertise and the personality of the firm. This can be a huge benefit when marketing your firm and trying to be come the experts in your niche. BUT a common challenge is how to get the fee earners to contribute to producing content to help market […]

15 ways to get your fee earners to willing write blog articles – part 1

One of the big challenges which nearly all professional service firms face is how to get the fee earners to contribute to producing content. That content helps market the firm and demonstrates the expertise of the  firm. The content might be blog, articles, white papers, items of thought leadership, reports etc. Here are 15 tried and tested ways […]

Creating Leads

5 common mistakes firms make when working with journalists

Press coverage, whether local, national or specific to a trade can be a huge bonus as you work along the path to becoming the in your niche. Whether or not you use a PR agency, there are some common mistakes that firms make when working with journalists. Here are 5 common mistakes firms make when working with […]

Meeting-in-a-room

Presentation skills, from classic mistakes

Giving a great presentation, engaging with the audience , leaving them thoughtful and poised for action is a great way to enhance your credibility as the . But learn from these classic mistakes and improve your presentation skills. This article is part 2 of a series, with presentation skills tips 5-9, click here for the […]